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Download e-book for kindle: Strategic Management: A Critical Introduction by Richard Godfrey

By Richard Godfrey

Regularly thought of to be the cap-stone path on any enterprise or administration measure, approach has constructed right into a wide-ranging and infrequently overwhelming box of analysis. despite the fact that, in recent times the idea of technique has come below expanding scrutiny for its perceived disasters and detachment from actual global practice.

With an attractive and conversational tone, this new concise textbook deals an obtainable and well timed assessment of the speculation and perform of strategic administration, explored from a extra severe standpoint. In a clean switch from a lot of the literature, Richard Godfrey takes a much broader view of procedure, incorporating insights from the worlds of sociology, psychology and heritage to focus on the complexity and plurality on the middle of the self-discipline. The booklet additionally includes a variety of huge case reviews on modern company process from the likes of Apple, Nike, Zara and IKEA.

Written for either an undergraduate and postgraduate viewers, the ebook demanding situations a couple of underlying assumption and ideology approximately technique and seeks so as to add readability and context to the field.

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Strategic Management: A Critical Introduction by Richard Godfrey

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